Tobias Hartmann

President of North America and HelloFresh Group Management Board HelloFresh

Tobias brings two decades of management experience in developing, launching and operating direct-to-consumer products and business services solutions, both for private and public companies. Most recently, he served as the President of Radial Inc., a leading provider in omnichannel ecommerce technology and operations solutions for retailers, formerly known as eBay Enterprise and Innotrac.

Prior, Tobias was the Managing Director and Chief Operating Officer of a European full-service e-commerce and business process solutions provider. He served as a member of the Executive Management Team at Loyalty Partner GmbH to create "Payback", one of the leading CRM and loyalty platforms.

Based in HelloFresh's NYC headquarters, Tobias focuses on long-term strategy, business planning, organization and leadership development. Tobias’ favorite HelloFresh recipe is Saucy Thyme Steak.